Samsung Running an iPhone 5 Attack Ad in Newspapers on Sunday - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Samsung Running an iPhone 5 Attack Ad in Newspapers on Sunday

geniusCNet and Businessinsider have published a new print ad that Samsung will be running in national newspapers tomorrow.

And so Samsung is greeting the arrival of the iPhone 5 with an ad that will run tomorrow in certain national and local newspapers (how modern). It is not a flattering ad. It suggests that the iPhone 5 isn't even good enough to be, well, a copy of the Galaxy S3.

The ad is titled "It doesn't take a genius." which serves as a dig against Apple Retail's genius bars. The rest of the ad shows the iPhone 5 alongside the Samsung Galaxy S III and lists a number of system specifications as well as features. The list is obviously heavily weighted towards Samsung where many of their software features are preferentially listed. At the end is the line "The Next Big Thing Is Already Here".

Apple and Samsung have been competing head to head in the smartphone market and in the courtroom. Apple won a massive victory in their U.S. patent trial against Samsung with a $1.05 billion verdict.

We've included the entire ad below.

SAM12172 PrintWSJ10

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

181 months ago
Maybe they should add a line:

Apple: Not found by a court to be infringing design patents.
Samsung: Found by a court to be infringing design patents.
Score: 187 Votes (Like | Disagree)
TSX Avatar
181 months ago
Samsung needs to compare themselves to other android devices, not the iPhone, because most iPhone owners don't give a *****.
Score: 181 Votes (Like | Disagree)
JS82712 Avatar
181 months ago
I find it even more ironic that they are advertising the S-voice, which is a complete rip-off of Siri.
Score: 112 Votes (Like | Disagree)
Oppressed Avatar
181 months ago
Samsung is the ultimate troll.
Score: 107 Votes (Like | Disagree)
Prime85 Avatar
181 months ago
They need to add under the ram portion "2gb of ram but lags like hell anyway"

That's the main reason I am switching from the S3 to the iPhone5.
Score: 105 Votes (Like | Disagree)
Dwalls90 Avatar
181 months ago
Samsung is so petty.

Apple has plenty of features that Samsung/Google don't mention in that ad, such as iCloud, which is FAR more integrated and reliable than Google.

Plus, "tilt to zoom", are you kidding me?

******** ad, and it shouldn't take a genius to realize that :rolleyes:
Score: 105 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors