Samsung Running an iPhone 5 Attack Ad in Newspapers on Sunday - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Samsung Running an iPhone 5 Attack Ad in Newspapers on Sunday

geniusCNet and Businessinsider have published a new print ad that Samsung will be running in national newspapers tomorrow.

And so Samsung is greeting the arrival of the iPhone 5 with an ad that will run tomorrow in certain national and local newspapers (how modern). It is not a flattering ad. It suggests that the iPhone 5 isn't even good enough to be, well, a copy of the Galaxy S3.

The ad is titled "It doesn't take a genius." which serves as a dig against Apple Retail's genius bars. The rest of the ad shows the iPhone 5 alongside the Samsung Galaxy S III and lists a number of system specifications as well as features. The list is obviously heavily weighted towards Samsung where many of their software features are preferentially listed. At the end is the line "The Next Big Thing Is Already Here".

Apple and Samsung have been competing head to head in the smartphone market and in the courtroom. Apple won a massive victory in their U.S. patent trial against Samsung with a $1.05 billion verdict.

We've included the entire ad below.

SAM12172 PrintWSJ10

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
Apple Store Logo

Apple Store in UK Permanently Closing Later This Month

Tuesday November 3, 2026 7:34 am PST by
Apple today announced that its Festival Place store in Basingstoke, England will be permanently closing on Saturday, November 21. Apple Festival Place Apple had already announced that the store would be closing in November, but it had not provided the public with a specific date until now. Apple's store inside the Festival Place shopping center opened in 2011, so it had a 15-year run....

Top Rated Comments

185 months ago
Maybe they should add a line:

Apple: Not found by a court to be infringing design patents.
Samsung: Found by a court to be infringing design patents.
Score: 187 Votes (Like | Disagree)
TSX Avatar
185 months ago
Samsung needs to compare themselves to other android devices, not the iPhone, because most iPhone owners don't give a *****.
Score: 181 Votes (Like | Disagree)
JS82712 Avatar
185 months ago
I find it even more ironic that they are advertising the S-voice, which is a complete rip-off of Siri.
Score: 112 Votes (Like | Disagree)
Oppressed Avatar
185 months ago
Samsung is the ultimate troll.
Score: 107 Votes (Like | Disagree)
Prime85 Avatar
185 months ago
They need to add under the ram portion "2gb of ram but lags like hell anyway"

That's the main reason I am switching from the S3 to the iPhone5.
Score: 105 Votes (Like | Disagree)
Dwalls90 Avatar
185 months ago
Samsung is so petty.

Apple has plenty of features that Samsung/Google don't mention in that ad, such as iCloud, which is FAR more integrated and reliable than Google.

Plus, "tilt to zoom", are you kidding me?

******** ad, and it shouldn't take a genius to realize that :rolleyes:
Score: 105 Votes (Like | Disagree)
Latest Stories
Got an iPhone Duo on Launch Day? Tomorrow Could Be Your Last Chance to Return It
Got an iPhone Duo on Launch Day? Tomorrow Could Be Your Last Chance to Return It
43 minutes ago
Apple Launching Five New Products Tomorrow
Apple Launching Five New Products Tomorrow
2 hours ago
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
11 hours ago
Apps Can Now Try to Stop You From Canceling Subscriptions
Apps Can Now Try to Stop You From Canceling Subscriptions
11 hours ago
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
12 hours ago
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
13 hours ago
HomePod Mini 2's Amount of RAM Confirmed
HomePod Mini 2's Amount of RAM Confirmed
13 hours ago
Apple TV's '12 Days of Snoopy' Special Arrives November 13
Apple TV's '12 Days of Snoopy' Special Arrives November 13
14 hours ago
Apple is Putting Employees on an AI Budget
Apple is Putting Employees on an AI Budget
15 hours ago
Apple Releases Xcode 27.3 Beta With Three New Features
Apple Releases Xcode 27.3 Beta With Three New Features
16 hours ago
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
16 hours ago
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
18 hours ago
Apple TV Reportedly Planning 'Silo' Spinoff
Apple TV Reportedly Planning 'Silo' Spinoff
18 hours ago
Is It Worth Buying a Titanium Apple Watch?
Is It Worth Buying a Titanium Apple Watch?
19 hours ago
macOS 27.3 Includes an Important Security Fix
macOS 27.3 Includes an Important Security Fix
19 hours ago
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
20 hours ago
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
20 hours ago
macOS 27.3 Makes Markdown Files Easier to Read
macOS 27.3 Makes Markdown Files Easier to Read
21 hours ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
22 hours ago
Apple May Phase Out Non-Touch High-End MacBook Pros
Apple May Phase Out Non-Touch High-End MacBook Pros
22 hours ago
Apple's Insider Trading Policy Now Covers Prediction Markets
Apple's Insider Trading Policy Now Covers Prediction Markets
23 hours ago
'Stick' Season 2 Premieres Today on Apple TV
'Stick' Season 2 Premieres Today on Apple TV
23 hours ago
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
23 hours ago
Google Maps Updated to Fully Support iPhone Duo Displays
Google Maps Updated to Fully Support iPhone Duo Displays
23 hours ago
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
1 day ago
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
1 day ago
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
2 days ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
2 days ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
2 days ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors