Apple Releases New iPad Television Ad: "Do It All" - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Releases New iPad Television Ad: "Do It All"


Apple today posted a new television ad for the new iPad called "Do It All". The Retina Display is the focus, with a number of different apps sharing the spotlight.

Send a note. Stay informed.

Catch a show. Make your point.

Make a memory. Make a masterpiece.

Read something. Watch something. And learn something.

Do it all more beautifully, with the Retina display, on iPad.

This is the second television spot that Apple has released for the new iPad. The first, released in March after the introduction of the product, was titled "This Good". It also focused on the new Retina display. Last week, Apple released an ad for the new Retina MacBook Pro that also focused on the screen.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

eRondeau Avatar
184 months ago
Watching Apple's iPad ad immediately after Microsoft's Surface ad illustrates the vast differences between the philosophies of both companies. The Apple ad shows people in every scene; people using the technology, people creating, people communicating. The Microsoft ad shows no people at all; Microsoft is essentially expecting the device will sell itself. Apple is always thinking about people, while Microsoft is only thinking about technology. To me this illustrates a profound dichotomy.
Score: 32 Votes (Like | Disagree)
Rot'nApple Avatar
184 months ago
What happened to the other iPad voice over guy. He had a more mature, smoothing sounding voice? Me like better.
/
/
/
Score: 23 Votes (Like | Disagree)
AustinIllini Avatar
184 months ago
THIS is what Microsoft needed to show. It's amazing how these companies pay so much attention to Apple, but still severely under deliver.

You mean you can't just sell a tablet with a gimmick cover?;)
Score: 13 Votes (Like | Disagree)
184 months ago
the ad is too long!

Just put up an image of the iPad. Then cut to a black apple logo. End of commercial.

that's enough to sell millions.

Doubtful they'd ever sell millions - come on, there's no integrated kickstand! :D
Score: 11 Votes (Like | Disagree)
184 months ago
This commercial showcases one of the fundamental differences between Apple and Microsoft. Microsoft shows a dub step video featuring a tablet device, Apple shows you an iPad and explicitly lets you know what you can DO with it.
Score: 11 Votes (Like | Disagree)
184 months ago
Passive aggressive response to the Surface????

Are you kidding? It took them longer than a few hours to make the commercial. It's just coincidence.
Score: 11 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors