The purpose of Cook's trip to Beijing has not been confirmed, but the report suggests that he is meeting with top officials at Apple's iPhone carrier partners including China Unicom and China Telecom. The iPhone launched for the first time on China Telecom earlier this month, breaking China Unicom's exclusivity on official availability of the device.
Cook was also seen at China Mobile's headquarters last June before officially taking the reins as CEO of Apple. But China Mobile, the world's largest mobile phone carrier, has yet to begin offering the iPhone.
Update: Marketwatch reports on comments from an Apple spokeswoman sharing that Cook had "great meetings" with unnamed officials regarding Apple's plans for increased investment in China.
Cook "had great meetings with Chinese officials today. China is very important to us and we look forward to even greater investment and growth here," said Apple spokeswoman Carolyn Wu. She declined to give further details on the meetings.
Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways.
"I think I'll say it the way I always say it," concludes Cook.
Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...
Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks.
Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's...
Wednesday June 17, 2026 2:08 pm PDT by Juli Clover
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers.
"Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...
you do realize every insult you rail at cook is an insult to the vision of steve jobs who saw it fit to endorse tim to lead apple. Everyone at apple is in great hands with tim. Steve Jobs the genius thought so.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
