Apple's App Store today reached 25 billion downloads since its inception in 2008, and along with the milestone comes the end of the company's "25 Billion App Countdown" promotion launched just over two weeks ago. The winner of the promotion, who is yet to be announced, will be awarded a $10,000 gift card valid for App Store, Mac App Store, or any other iTunes Store content.
With today's milestone, the App Store has seen its last 10 billion downloads come over a period of just eight months, putting Apple's pace at 15 billion downloads per year and undoubtedly continuing to accelerate. As tracked by our sister site AppShopper, Apple has approved a total of nearly three quarters of a million apps for the App Store, with over 550,000 of them currently available in the store.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
...how generous from a company that's sitting on 100 billion in cash.
They could have just let the milestone pass and kept the $10k. You seem like the type of guy who would get a new car for your 18th birthday then complain about the colour.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
