Proview Sues Apple in U.S. Over Alleged Deception in iPad Trademark Purchase - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Proview Sues Apple in U.S. Over Alleged Deception in iPad Trademark Purchase

Reuters reports that the dispute over the iPad trademark in China has taken an interesting turn, with Proview Technology filing suit against Apple in the United States over alleged deception related to the deal between the two companies.

proview logo
Apple set up a dummy corporation known as IP Application Development Ltd (IPAD) to conduct negotiations with Proview over the trademark back in 2009, and Proview's suit alleges that Apple's efforts to keep its identity secret amounted to fraud.

In its filing, Proview alleged lawyers for IPAD repeatedly said it would not be competing with the Chinese firm, and refused to say why they needed the trademark.

Those representations were made "with the intent to defraud and induce the plaintiffs to enter into the agreement," Proview said in the filing dated February 17, requesting an unspecified amount of damages.

The use of dummy corporations is not particularly unusual in business negotiations, with companies sometimes seeking to keep their identities secret as they work to acquire intellectual property and other assets in support of products under development. By keeping their identities secret, high-profile companies hope to avoid having their plans become public while also looking to strike more favorable deals with companies who think they are dealing with a small business rather than a deep-pocketed industry leader.

MacRumors discovered in the weeks leading up to the introduction of the original iPad in January 2010 that Apple had used a similar dummy corporation with a nearly identical name of IP Application Development LLC to register its own iPad trademarks.

Apple claims that its IPAD dummy corporation purchased the rights to the iPad trademark from Proview in ten countries back in December 2009. Proview has claimed that the transaction did not include the Chinese rights, and the two companies are currently facing off in a number of Chinese courts over the matter. A Hong Kong court ruled last year that Proview and several of its subsidiaries and associated companies had conspired to extort millions of dollars of Apple's by refusing to turn over the Chinese rights to the trademark, but Chinese courts have in several cases sided with Proview.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

Popular Stories

iPad mini 7 Review Thumb 1 sans text

Apple Raises iPad and Mac Trade-In Values

Monday October 26, 2026 8:17 am PDT by
Apple today updated its U.S. trade-in estimates, raising maximum values across the iPad lineup and for most Macs following today's announcement of the new iPad mini. Every iPad category has gained value, although the increases are relatively modest. The iPad mini and standard iPad both rise by $20, while the iPad Air gains $15 and the iPad Pro increases by $10. The revised maximum estimates...
ipad 10th gen blue

iPad Could Get Significantly Thinner Bezels, Leaker Says

Monday October 5, 2026 8:39 am PDT by
The iPad is set to gain significantly narrower borders around its display, according to the leaker known as "Instant Digital" on Weibo. The post gives no model or timeline; it could refer to the entry-level iPad or to Apple's tablet lineup in general. Refreshes of the entry-level iPad, iPad mini, iPad Air, and iPad Pro are in the pipeline. The next iPad mini is already rumored to gain OLED and ...
iPad Pro 2024 vs Air 2024 Feature

Three New iPads Rumored to Launch in First Half of 2027

Sunday November 1, 2026 7:27 am PST by
After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...

Top Rated Comments

192 months ago
Huh?

Companies are not obligated to explain why they want to buy the trademarks and if Proview had doubts, they could've say no to the deals.

Also, Proview had no tablets, so Apple is not competing against them.

This is just a scare tactic to try to get Apple to pay up.
Score: 28 Votes (Like | Disagree)
192 months ago
well in the UK apple will have a hard time having a tv named itv
Luckily apple doesn't make a product called "iTV"
Score: 25 Votes (Like | Disagree)
duffman9000 Avatar
192 months ago
And the shameless hypocrisy continues. Please Apple just pay what you should pay in good faith already. You try to sue Samsung and others at every turn, but you blatantly use someone else's trademark and for whatever reason, you feel you shouldn't have to pay. But everyone else owes you everything right? I've got a nice tall glass of ethics and morals on the table for you. Come take nice big soul cleansing swig.
Absolutely despicable and shameless.

What the hell are you talking about? Apple is under no obligation to pay more than it agreed to pay.
Score: 18 Votes (Like | Disagree)
Peace Avatar
192 months ago
And the shameless hypocrisy continues. Please Apple just pay what you should pay in good faith already. You try to sue Samsung and others at every turn, but you blatantly use someone else's trademark and for whatever reason, you feel you shouldn't have to pay. But everyone else owes you everything right? I've got a nice tall glass of ethics and morals on the table for you. Come take nice big soul cleansing swig.
Absolutely despicable and shameless.

I gather you haven't read the documents provided in this discussion.
Score: 16 Votes (Like | Disagree)
chriscrk Avatar
192 months ago
So now they're bringing a bad name for themselves in the US as well.
Score: 15 Votes (Like | Disagree)
Sedulous Avatar
192 months ago
And the shameless hypocrisy continues. Please Apple just pay what you should pay in good faith already. You try to sue Samsung and others at every turn, but you blatantly use someone else's trademark and for whatever reason, you feel you shouldn't have to pay. But everyone else owes you everything right? I've got a nice tall glass of ethics and morals on the table for you. Come take nice big soul cleansing swig.
Absolutely despicable and shameless.

Proview (China) signed the deal. Apple has proof and that is why they won in HK. Thanks MikhailT for the link (http://allthingsd.com/20120216/take-a-look-at-some-of-apples-evidence-in-proview-ipad-dispute/?reflink=ATD_yahoo_ticker).
Score: 14 Votes (Like | Disagree)
Latest Stories
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
5 hours ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
7 hours ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
7 hours ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
11 hours ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
1 day ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
1 day ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
1 day ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
1 day ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
1 day ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
2 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
2 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
2 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
2 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
2 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
2 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
2 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
2 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
2 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
2 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
2 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
3 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors