ITV Executives Reportedly 'Furious' Over Rumored Apple TV Name Change
Mirror.co.uk reports that executives of UK television network
ITV are "furious" over
rumors that Apple will be changing the name of its Apple TV set-top box product to "iTV" as part of a major revamp later this year. Despite the fact that claim is only a rumor and that Apple has refused to comment on the issue, ITV is gearing up for a fight.
But ITV bosses are furious and meeting with lawyers this week to stop the move in the UK.
The broadcaster, who owns the trademark to the name ITV in Britain, will also weigh up its options on a global ban.
Noting problems with Apple's new iPhone 4, one "insider" at the network worries about possible damage to its reputation should Apple make the name change.
A channel insider said: "You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it."
Apple initially revealed the Apple TV as the "iTV" in September 2006 at its now-traditional fall music-focused event, but changed the name to "Apple TV" by the time it officially launched at Macworld San Francisco in January 2007.
Popular Stories
Apple today seeded the third beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the second beta.
The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required.
tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
Apple today provided developers with the fourth betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the third betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
Apple earned its highest number of Emmy nominations to date in 2026, with popular shows like Pluribus, Margo's Got Money Troubles, Widow's Bay, Shrinking, and Slow Horses earning the most nominations. New series Widow's Bay received 19 nominations, while Pluribus was second with 18 nominations.
The five most highly nominated shows are up for best series in their respective categories, and...
