The NY Times reports on Apple's new policy blocking overtly sexual apps. Apple's head of worldwide product marketing Phil Schiller explained the reasoning behind the decision, citing an increasing number of apps with objectionable content:
"It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Mr. Schiller said.
When asked about the needs of the developers who were affected by the policy shift, Schiller said that while they cared about developers, in the end "have to put then needs of the kids and parents first". Analysts suspect the upcoming iPad was in part a reason for the policy change. The iPad is expected to be popular amongst families and schools which could object to such applications.
Schiller does explain that well established brands are given a pass such as Sports Illustrated's Swimsuit app or Playboy's app:
"The difference is this is a well-known company with previously published material available broadly in a well-accepted format"
Apple's Phil Schiller is no longer going to run the App Store or oversee product events, reports Bloomberg. Schiller isn't leaving Apple, but he is narrowing his responsibilities and working on unspecified projects.
Employees at Apple told Bloomberg that 66-year-old Schiller appears to be taking another step toward retirement.
Schiller was Apple's marketing chief until 2020, when he...
Monday September 7, 2026 3:19 am PDT by Tim Hardwick
Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report.
Writing in his latest Power On newsletter, Bloomberg's Mark Gurman said that newly appointed Apple CEO John Ternus and services chief Eddy Cue are behind the effort to raise margins from the App Store, which already generates Apple an estimated ...
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
