Feeding into recent rumors of imminent iMac, MacBook and Mac Mini updates, some new online ads have been spotted at Google.nl that potentially point to new versions of these products. While Apple's Google text ads always refer to their products as "new", these specific ads do highlight features that have not been the focus of previous revisions. The translations provided by AppleInsider describe the possible changes:
MacBook: Thinner, lighter and faster! Free delivery. Order today. iMac: Ultra Thin 20 & 24 inch models. From only €1099. Apple Store Mac mini: Faster and more affordable than ever. From only €499. Order immediately.
Of note, the current price of the Mac mini in the Netherlands online store is €599.
These imminent updates were first reported back in September with the iMac specifically described as "thinner, organic design, likely with smoothed or rounded edges".
Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.
Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Sunday August 23, 2026 11:36 am PDT by Tim Hardwick
Apple is readying new iMac models with an upgraded chip and new color options, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman says the new version is likely to be an updated 24-inch model with an M6 chip, replacing the existing M4 model that arrived in October 2024.
New colors are also said to be on the menu, though Gurman does not say what they...
Tuesday August 25, 2026 6:11 am PDT by Joe Rossignol
Apple today announced the next-generation Mac mini, which can be configured with an all-new M6 chip or the M5 Pro chip released earlier this year.
The M6 chip is equipped with a 12-core CPU and a 12-core GPU, up from a 10-core CPU and 10-core GPU in the M5 chip. In addition, the M6 chip features the first-ever dual Neural Engine with two 16-core engines, up from one in previous chips. The M6 ...
