Apple to Drop Prices of Notebooks?
Investment bank Piper Jaffray issued a note today based on Apple's future outlook in 2008 and 2009. During their financial conference call, Apple told investors that they expect the company's gross margins will by down to 31.5% (from 34.8%) in Q4 2008 with expectations of further declines down to 30% for fiscal 2009.
The investment bank believes that while Apple tends to be conservative in their predictions, they also expect that Apple may be preparing to cut prices of existing prices to maintain sales momentum. They believe there's an "80% chance" that Apple will introduce redesigned MacBooks and possibly MacBook Pros at lower price points. Specifically, the quote prices starting at $999 (down from $1099) for the MacBook and $1,799 (down from $1999) for the MacBook Pro. They also expect "slightly redesigned" iPods and "lower-cost" iPod Touches in time for the holiday buying season.
Apple's financial conference call has sparked off a flurry of speculation about their future "mystery" product. A Page 2 rumor even reintroduces an unconfirmed possibility of a MacBook Touch.
Popular Stories
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman.
The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads.
The wave of new Macs will begin this fall with a refreshed...
Apple's next MacBook Air is several months away, but if you've been holding off on an upgrade, here's why now could actually be a good time to buy.
The Current Air is the Best Value Mid-Tier Mac
The M5 MacBook Air starts at $1,299 following Apple's recent $200 price hike, but Amazon is already knocking $100 off, bringing it down to $1,199. The base model's 16GB of RAM means it's no longer...
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
