Apple 2Q 2008 Results, Conference Call Highlights: $1.05 Billion in Profit - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple 2Q 2008 Results, Conference Call Highlights: $1.05 Billion in Profit

Apple posted revenue of $7.51 billion and net quarterly profit of $1.05 billion, or $1.16 per diluted share, both Apple records for the second fiscal quarter. This compares to $5.26 billion revenue and $770 million profit, or $.87 per diluted share from the year ago quarter. Gross margin was 32.9 percent, down from 35.1 percent in the year-ago quarter. International sales accounted for 44 percent of the quarters revenue.

Sales notes from the quarter:
- 2,289,000 Macs shipped (51% unit growth, 54% revenue growth)
- 10,644,000 iPods shipped (1% unit growth, 8% revenue growth)
- 1,703,000 iPhones sold

"Were delighted to report 43 percent revenue growth and the strongest March quarter revenue and earnings in Apples history," said Steve Jobs, Apple's CEO. "With over $17 billion in revenue for the first half of our fiscal year, we have strong momentum to launch some terrific new products in the coming quarters."

"We're thrilled to have generated $4 billion in cash flow from operations in the first half of fiscal 2008, yielding an ending cash balance of $19.4 billion," said Peter Oppenheimer, Apples CFO. "Looking ahead to the third quarter of fiscal 2008, we expect revenue of about $7.2 billion and earnings per diluted share of about $1.00."

While Apple beat expectations for the second quarter, Apple's guidance for the third quarter falls below the street's expectations for profit of $1.09 a share on $7.23 billion in sales.

The corresponding quarterly conference call will begin shortly at 5pm EDT. Continue reading for highlights of the call and the Q/A session.Conference Call Notes:

- Pleased to report highest March quarter revenues and profit in history.
- Very strong Mac demand.
- Revenue growth accelerated to 43%, up from 21% last year.
- Retail sales up 74%...number of visitors in retail stores up 57%.
- Mac sales up 3.5 times the rate of PC industry as a whole.
- 3-4 weeks of Mac channel inventory at quarter's end.
- Very pleased with customer response to iPod touch.
- iPod shuffle sales were down until price drop, then accelerated.
- 73% share of MP3 player market.
- iTunes Store with 85% of legal music download in US. Movie rental service well-received.
- 200,000 developers have downloaded iPhone SDK. One-third of Fortune 500 companies have contacted Apple about the program.
- Retail stores: 208 stores. Looking forward to opening first stores in Australia, China, and Switzerland.
- $19.4 billion in cash. Generated $4 billion in cash over the last two quarters.
- Q3 Outlook: Targeting $7.2 billion revenue, gross margins of 33%, earning of $1.00 per share.

Q&A:

Q: Gross margin good, but why down a bit? Confident about 33% prediction for next quarter?
A: Gross margin better than had been predicted. DRAM and NAND pricing hit historic lows. LCD and other components pricing stable. Decline was partly due to Leopard entering second quarter: decreased sales of high margin product. Also partly due to iPod shuffle price cut.

Q: iPhone availability tightening. Can you grow this going forward? Any shortages?
A: We will hit 10 million for the year. We expected more of a quarter-over-quarter decline than we got, leading to some shortages. "Significant" number of unlocked phones contributing to demand.

Q: How is the education market?
A: Up 35% institutional and individual...highest growth rate in education in eight years. This quarter is a big K-12 quarter. Surpassed Dell in educational portables sales last year. Always worried about tight educational budgets, but no issues seen yet.

Q: 10 million iPhone sales goal...is a move to 3G technology affecting this forecast?
A: We don't comment on unreleased products, but we are of course always looking to roll out to more locations.

Q: Forecast for new retail store openings? Will half of them be international as projected?
A: Had 208 total stores at end of quarter, 27 of those outside U.S. Increased forecast to 45 new stores for the year. Won't be quite half international stores, but it will be significant.

Q: Effect of Leopard sales on gross margin?
A: Leopard revenues $170 million in January quarter, $40 million in March quarter. Also iLife and iWork entering third quarter of sales and thus seeing decreasing sales. Also, low-margin iTunes Store revenue was a more significant percentage of total revenue for the March quarter.

Q: You've built up a lot of cash. Any plans for it?
A: No comment on that at this time.

Q: Can you talk about iPhone pricing with European carriers?
A: Our European carriers are free to price the iPhone as they wish. No further comment on that.

Q: Plans for maintaining a 2.5G iPhone alongside future 3G models?
A: We don't comment on unreleased products.

Q: Availability of products during March quarter?
A: MacBook Air experienced constrained supplies initially, but reached supply/demand balance by the end of the quarter. iPhone demand outstripped projections and thus supply.

Q: Any comment on acquisition of P.A. Semi?
A: We occasionally buy smaller technology companies, and we don't make a practice of commenting on our plans for them.

Q: Can you reconcile comments about iPhone demand outstripping supply with price cuts seen in Europe? Was there a balance issue?
A: Shortages were most significant in Apple retail stores, which are more susceptible to people buying multiple units, possibly for export. Once units are designated for a carrier, they can't be easily shifted elsewhere. Overall, we expected a sharper quarter-to-quarter decline than we saw. No comment on Europe specifically.

Q: Comments on number of unlocked iPhones? Why the reticence in quantifying that?
A: We aren't really comfortable with putting out a number on that due to uncertainty. We have gone out of our way to classify it as "significant" though.

Q: Why did the average selling price for portables decline?
A: The decline was small and reflected slight shifts in product mix.

Q: Any more to say about MacBook Air? Number of Windows users buying MacBook Airs?
A: No data on Windows users. Popular among a wide variety of consumers. Very little cannibalization of other models.

-End of conference call

Popular Stories

Apple HomeView lineup feature1

Apple Announces 'HomeView' Smart Home Hub

Tuesday October 13, 2026 6:00 am PDT by
Apple today announced the "HomeView," an all-new kind of smart home hub featuring a 7-inch Liquid Retina display and Siri AI. Apple's senior vice president of Worldwide Marketing Greg Joswiak said: Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user. It recognizes your face to shift from a household screen to your own experience,...
Apple TV 4K 4th Generation feature4

New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, More

Tuesday October 13, 2026 6:08 am PDT by
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
iOS 26 Home Feature

RIP, homeOS

Tuesday October 13, 2026 9:39 am PDT by
MacRumors was first to reveal the name "HomeView" last week, after discovering a trademark filing from a secretive shell company that we correctly suspected was linked to Apple. Apple was likely behind a "homeOS" trademark filing as well, but the company ultimately decided to stick with generic "HomeView software" naming, just like it refers to the HomePod's operating system as "HomePod...
Latest Stories
The MacRumors Show: Was HomeView Worth the Wait?
The MacRumors Show: Was HomeView Worth the Wait?
7 minutes ago
Apple Refers to HomeView as 'HomePodDevice' in Legal Document
Apple Refers to HomeView as 'HomePodDevice' in Legal Document
33 minutes ago
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
2 hours ago
Developers Question Scope of Potential Apple Antitrust Settlement
Developers Question Scope of Potential Apple Antitrust Settlement
3 hours ago
iPhone Duo Resold for $5,000 on eBay After Selling Out
iPhone Duo Resold for $5,000 on eBay After Selling Out
3 hours ago
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
3 hours ago
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
3 hours ago
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
4 hours ago
First Apple TV 4K Pre-Order Discount Arrives at Amazon
First Apple TV 4K Pre-Order Discount Arrives at Amazon
4 hours ago
iPhone Duo Pre-Order Deals: The Best Carrier Offers From AT&T and T-Mobile
iPhone Duo Pre-Order Deals: The Best Carrier Offers From AT&T and T-Mobile
4 hours ago
iPhone Duo Now Available to Pre-Order From Apple
iPhone Duo Now Available to Pre-Order From Apple
4 hours ago
iPhone 18 Pro vs. iPhone Duo Buyer's Guide: Which Should You Choose?
iPhone 18 Pro vs. iPhone Duo Buyer's Guide: Which Should You Choose?
7 hours ago
Apple Store Down Ahead of iPhone Duo Pre-Orders
Apple Store Down Ahead of iPhone Duo Pre-Orders
7 hours ago
Oops, Apple's Website Just Hinted at iPad Mini 8
Oops, Apple's Website Just Hinted at iPad Mini 8
16 hours ago
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
18 hours ago
Apple Pledged $25 Million to Trump's White House Ballroom
Apple Pledged $25 Million to Trump's White House Ballroom
20 hours ago
Touchscreen MacBook Pro Could Launch on November 6
Touchscreen MacBook Pro Could Launch on November 6
21 hours ago
New Withings Users Must Pay $99/Year for Apple Health Syncing
New Withings Users Must Pay $99/Year for Apple Health Syncing
21 hours ago
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
23 hours ago
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
23 hours ago
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
1 day ago
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
1 day ago
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
1 day ago
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
1 day ago
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
1 day ago
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
1 day ago
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
1 day ago
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
1 day ago
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
1 day ago
Apple Now Inviting Media to October 28 'Launch Experience'
Apple Now Inviting Media to October 28 'Launch Experience'
1 day ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors